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Skills

Discover Our Services

Strategy

Marketing and advertising success require a carefully-considered strategy that factors in all the variables involved in capturing your audience. Always, our goal is to effectively differentiate your product or service, communicate its superior value, and persuade target audiences that your product or service is what they need and want.

The AXIOM team has decades of experience creating successful strategies for clients. We’ll create a detailed plan that spells out in detail what we recommend, why we recommend it, and what you can expect in terms of frequency and reach of your message.

Research

  • International, National, Regional, Local
  • Consumer (BTC)
  • Corporate (BTB)
  • Attitude, Awareness, Usage (AAU)
  • Public Opinion Surveys
  • Focus Groups
  • Market Feasibility Evaluation
  • Media Research
  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata

Brand Strategy

  • Brand Development, Communications, Maintenance
  • Product Introduction
  • Keynote Presentations
  • Event Planning, Production & Management

Promotions

  • Strategic Planning
  • Coordination
  • Implementation

Public Relations

  • News Releases
  • Distribution
  • Local
  • Regional
  • National
  • International
  • Event Planning, Implementation, Management

Media

Our media planner and buyer are experts in determining the optimal demographics and regional placement for your marketing goals. They are especially skilled at finding the best possible value for your media investment, often coming up with extras – such as bonus placements, free promotional articles and expanded TV coverage – that add real value to your investment.

The media team sits in on brainstorming sessions to give input and gain an understanding of the unique characteristics your products and services offer. Count on them to develop a maximum-impact, cost-effective media plan.

Research

  • 3rd Party Data such as Nielsen/Arbitron, SRDS, Cision, Strata
  • Provides unbiased, objective, factual data for evaluation
  • Leads to objective, knowledgeable decisions for strategic planning

Planning

  • Budget allocation and recommendations
  • Media strategy and accompanying rationale
  • Enables client to focus their time and attention on other needs

Negotiation

  • Avail requests and rate negotiation with individual media vendors
  • Development of CPP & CPM and Reach & Frequency goals and estimates
  • Provides increased media efficiency and maximized budgets

Placement

  • Placement & monitoring of orders and incorporation of added value
  • Ensures final purchases meet goals and confirms what was ordered runs correctly
  • Provides greatest cost efficiency, saving client money

Post-Buy Evaluation

  • Invoice audits & reconciliation, tear-sheet and traffic review, post-buy reports and under delivery
  • Invoices are itemized to check that the correct ads run as ordered and schedules deliver
  • Holds media vendors accountable for contracts and orders, so that the client is confident of the media delivery

Media Outlets

  • Broadcast & Cable
  • Radio
  • Newspaper
  • Outdoor
  • Trade Publications
  • Internet Advertising
  • Consumer Publications
  • Social Media Campaigns

Creative

AXIOM’s top-flight creatives can produce just the concept you need to promote your product or service in a way that fits your style and meets expectations. Then they’ll develop the words, images, graphics, video footage… and whatever else is needed to draw in your audience.

From radio & TV to print, outdoor, public relations and web advertising, our team gives it their all in order to generate the desired action. We also design, write and program websites that bring products and services to the forefront, always ensuring accuracy and functionality so that your organization is portrayed in the most professional, user-friendly light.

Interactive Technology

Digital Photography

  • Complete Digital Photographic Studio On-Site
  • Product Shots
  • Personnel Shots
  • On-Location Digital Photography
  • Photographic Set Design
  • Aerial Photography

Electronic Production

The AXIOM Identity

Listen. Lead. Create. Succeed.

About AXIOM

We’re a full-service, award-winning, marketing/advertising/interactive company located in Evansville, Indiana. Since 1998, we’ve made our clients’ success our top priority, and we help them achieve that success by listening to their needs, leading when needed, creating innovative solutions, and implementing them as cost-effectively as possible.

That’s our success story.

Why Choose AXIOM?

We offer a unique fusion of leadership, carefully considered strategic planning, award-winning creativity, and a relentless focus on your success, defined in your terms.

With AXIOM, you’ll benefit from our many years of experience in defining the steps necessary to help you reach your goals, our ability to categorize audiences and know what motivates them to purchase your products or to use your services, and the most effective, and cost-effective, ways to reach those audiences.

Our History

A full-service marketing, advertising, and interactive company located at 215 NW Martin dLuther King Blvd. in downtown Evansville, Indiana, AXIOM has been under the ownership and direction of Randy and Nina Lientz since February, 1998.

We have an established track record of successfully meeting the needs of a very broad range of clients: financial services, retail sales and services, wholesale, heavy and light industry, healthcare facilities, manufacturing, and many more. We’re experts at adapting our proven processes to match the needs of our clients. The proof of that lies not in the many awards we’ve won on our client’s behalf (we’ll be happy to show you the incredibly long list, if you like), but rather in the trust that our clients place in us.

Our 8,400 sq. ft. facility is located just two blocks from the Ford Center and offers a spacious lobby/reception area, three conference rooms, and individual offices for each Associate. In addition, we have our own digital photographic studio, a high definition audio/video studio, and numerous other areas for collaborative work.

Our “under one roof” approach ensures the highest quality of the work while allowing us to keep a close eye on costs. Of course, we’ve also established strong relationships with excellent vendors for some aspects of production work: printing, signage, tradeshow displays, meeting management, mass duplication, and so on.

While we are proud of our home, we are mindful that it is simply brick and mortar, steel and glass. Having experienced a devastating fire in 1996 at a previous office, we know that our building is just that—a structure.

What matters to us—and to our clients—is the WORK that our Associates create to ensure our clients’ success.

The AXIOM Mission Statement

We will create value for our clients by providing strategic marketing and advertising products and services.

We will be honest in all our dealings.

We will generate a reasonable profit.

We will work as a team.

We will remember that our company’s posture is showing in everything we do.

We will be known for our wisdom, our excellence, and our integrity.

Crew

Meet the AXIOM Team

A full-service marketing, advertising, and interactive agency requires a broad array of talents. We’ve assembled an award-winning team of some of the best strategic thinkers, graphic designers, copywriters, interactive specialists, media planners and buyers.

Here are the people who will work toward your success when you choose AXIOM.

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  • Jessica Yocum

    Jessica Yocum

    Media Buyer

    Great at negotiating clients’ media buys and “other assigned duties.” Wanna be pro athlete, mom to rescue dog Whitey, and Total Cardinals Fan.
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  • Latest News

    What's going on at AXIOM...

    • Media Department Intern

      Media Department Intern

        Job Title: Media Department Intern Department: Media Reports To: Media Director One of the leading advertising agencies in the area, AXIOM, is opening its doors to provide a valuable learning experience for a marketing or advertising student for the fall 2016 semester. As a member of the Media Department, …  Read More »
    • Take Us Out to the Ballgame!

      Take Us Out to the Ballgame!

      The AXIOM team is looking forward to another Evansville Otters outing on August 24! It’s always fun to spend a special evening on Bosse Field’s Bud Light Lime Patio enjoying food, family, friends and a good baseball game. Here’s to a win that night for our Evansville Otters!  Read More »
    • AXIOM’s Jason Snader  Wins Prestigious Art Award

      AXIOM’s Jason Snader Wins Prestigious Art Award

      A big congratulations to AXIOM Art Director Jason Snader, who won a Silver Addy at the national American Advertising Awards recently for his Rook Relief Poster design. The poster was created to promote a fundraising event for friend Matt Stone, who is battling colon cancer. Jason’s design was inspired by …  Read More »
    • Kelly Dhom Named Vice President – Creative

      Kelly Dhom Named Vice President – Creative

      We’re happy to announce AXIOM’s former Creative Director Kelly Dhom has been named Vice President – Creative. An outstanding graphic designer and manager, Kelly’s been with AXIOM since 1998, making tremendous contributions to the success of our clients, our Creative team, and the entire AXIOM family. Thanks for all your …  Read More »

    • Jagoe Homes Takes Top Awards At SIBA Parade of Homes

      Jagoe Homes Takes Top Awards At SIBA Parade of Homes

      We couldn’t be happier for AXIOM client Jagoe Homes, who took top awards this summer at the Southern Indiana Builders Association (SIBA) Parade of Homes. Honors included (Category 1) Home of the Year, The Stables Community in Evansville and Best Exterior, Oak Park Community in Newburgh. (Category 3) Home of …  Read More »
    • Prime Foods Introduces New Egg Products

      Prime Foods Introduces New Egg Products

      Prime Foods of Boonville, IN, reports a successful run at the International Deli-Dairy-Bake Association tradeshow in Atlanta June 7-9. We’ve been working with the Prime Foods team on the introduction of several new egg products including Eggs on the Run Two Packs and Protein Packs and Kramer Farms Omega 3 …  Read More »

    • Distinguished Gentleman’s Ride for Prostate Cancer Awareness

      Distinguished Gentleman’s Ride for Prostate Cancer Awareness

      Join the 2016 Distinguished Gentleman’s Ride for prostate cancer awareness this Sunday, October 2. • 11:00 am: Bike Show at Deaconess Gateway • 1:00 pm: First bike out! • 3:30 pm: First bike in at Lamasco Bar & Grill.   For more information and pre-event registration go to www.gentlemansride.com.  Read More »
    • First Thursdays with Kazhia Kolb

      First Thursdays with Kazhia Kolb

      Time: September 1 (Thursday) 9:00 am through November 2 (Wednesday) 5:00 pm Location: Evansville Museum 411 S.E. Riverside Drive Evansville The Evansville Museum & the Begley Museum Shop present our quarterly First Thursday series. First Thursdays are a meet and greet with an artist during Happy Hour. Artwork will be on display …  Read More »

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    Have questions? Contact us.

    812.426.9041

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